Last updated: September 3, 2026

This Privacy Policy explains how Gesella (“we”, “us”, “our”), operated by Zhaoqing Geshang Trading Co., Ltd., collects, uses, stores and protects your personal information when you visit gessella.com (the “Site”) or purchase from us. We are committed to protecting your privacy and handling your data transparently and securely.

1. Who We Are

Gesella is an online store for women’s clothing, shoes and hats, operated by:

Zhaoqing Geshang Trading Co., Ltd.
Room B085, 5F, No. 36 & 38 Shichang West Street, Duanzhou District,
Zhaoqing City, Guangdong Province, China

If you have any questions about this policy, you can reach us at zqgeshang@outlook.com.

2. Information We Collect

2.1 Information you give us directly

  • Order details — the items you purchase, sizes, quantities and prices;
  • Contact and delivery details — your name, email address, phone number, shipping and billing addresses;
  • Account information, if you create an account — username and order history;
  • Customer service communications — messages, emails and any photos you send us about an order or a return.

2.2 Information we collect automatically

  • Technical data — IP address, browser type and version, device type, operating system;
  • Usage data — pages you visit, referring URLs, time spent on the Site, and click behaviour;
  • Cookie data — see Section 6 below.

2.3 Payment information

We do not store full credit or debit card numbers. Payments are processed by our payment service provider using PCI-DSS compliant systems. We only receive the confirmation and limited details needed to complete and reconcile your order.

3. How We Use Your Information

We use your information for the following purposes:

  • To process and fulfil your orders — payment, picking, packing, shipping and delivery updates;
  • To handle returns, exchanges, refunds and after-sales service;
  • To communicate with you about your orders, including confirmation and tracking emails;
  • To respond to your questions and support requests;
  • To send you marketing emails or newsletters, only if you have subscribed and agreed to receive them (you can unsubscribe at any time);
  • To prevent fraud, misuse and protect the security of the Site and our customers;
  • To improve our products, website and customer experience through analytics;
  • To comply with applicable legal and accounting obligations.

4. Legal Bases for Processing (EEA / UK Visitors)

If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:

  • Performance of a contract — processing your order, delivery and after-sales service;
  • Legitimate interests — fraud prevention, website security, analytics and improving our services;
  • Consent — where we ask for it, for example marketing emails;
  • Legal obligation — where we must keep records for tax, accounting or legal purposes.

5. Sharing Your Information

We never sell your personal information. We only share it with trusted service providers who help us run the store, and only to the extent needed:

  • Payment providers — to process your payment securely;
  • Shipping carriers — to deliver your order (e.g. postal and courier services);
  • IT and analytics services — hosting, email delivery, order management and analytics tools;
  • Legal authorities — when required by law, regulation or legal process, or to protect our rights and safety.

6. Cookies

The Site uses cookies and similar technologies to make shopping work properly and to understand how visitors use the Site:

  • Strictly necessary cookies — keep your cart, login session and checkout functioning;
  • Performance / analytics cookies — help us see how the Site is used so we can improve it;
  • Marketing cookies (where enabled) — to show relevant ads and measure campaigns.

You can control or disable cookies through your browser settings. Please note that blocking some cookies may affect parts of the Site, such as the shopping cart. We also use the built-in WordPress privacy features described in the Site’s privacy settings.

7. Data Retention

We keep your personal information only as long as necessary for the purposes described in this policy:

  • Order records — retained for as long as required for accounting and tax purposes (typically several years after the order);
  • Account data — kept while your account is active; you may request deletion at any time;
  • Marketing data — kept until you unsubscribe or withdraw your consent;
  • Support correspondence — kept for a reasonable period to resolve and improve after-sales service.

8. International Data Transfers

As an online store serving customers in different countries, some of the service providers we work with (such as payment processors, hosting and email services) may store or process data in countries other than your own. Where we transfer personal data across borders, we take appropriate safeguards to protect it, such as relying on recognised adequacy decisions or standard contractual clauses.

9. Your Rights

Depending on where you live, you may have the following rights:

  • Access — request a copy of the personal data we hold about you;
  • Correction — ask us to correct inaccurate or incomplete data;
  • Deletion — ask us to delete your personal data, subject to legal retention requirements;
  • Restriction — ask us to limit how we process your data in certain circumstances;
  • Objection — object to processing based on legitimate interests or to direct marketing;
  • Data portability — receive your data in a structured, machine-readable format;
  • Withdraw consent — where processing is based on consent, you may withdraw it at any time;
  • Complaint — lodge a complaint with your local data protection authority.

To exercise any of these rights, email us at zqgeshang@outlook.com. We will respond within the timeframe required by applicable law. We may need to verify your identity before acting on your request.

10. Children’s Privacy

The Site and our products are intended for adults. We do not knowingly collect personal information from children under the age of 16 (or the applicable age of consent in your country). If you believe a child has provided us with personal data, please contact us and we will delete it.

11. Security

We use appropriate technical and organisational measures to protect your information, including HTTPS encryption on the Site, restricted access to personal data, and secure payment processing through PCI-DSS compliant providers. No method of transmission over the internet is completely secure, but we work hard to protect your data.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. If we make significant changes, we will take reasonable steps to notify you, for example by email or a notice on the Site. We encourage you to review this page periodically.

13. Contact Us

If you have any questions, concerns or requests about this Privacy Policy or how we handle your data, please contact us:

Email: zqgeshang@outlook.com
Zhaoqing Geshang Trading Co., Ltd.
Room B085, 5F, No. 36 & 38 Shichang West Street, Duanzhou District,
Zhaoqing City, Guangdong Province, China

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